In a move today certain to garner some attention, Lowe’s launched its popular Lowes.com website in Spanish (en Espanol). The new Spanish language site offers the same purchasing functionality and adds newly translated pages for their helpful how-to articles and even Lowe’s Creative Ideas project website (see below). This should be very appealing to its growing base of Hispanic customers. The idea was to provide a transparent and seamless experience to Spanish-speaking customers wherever and whenever they shop. Anyone can access the Spanish version of Lowe’s website at www.lowes.com/espanol. So, yes, Lowes hablando Espanol.
Editor’s Note: Check out our Lowes vs Home Depot article for our take on these two behemoth home improvement stores.
“Our No. 1 priority at Lowe’s is to ensure our customers have the best possible experience shopping with us, whether they plan a project with our employees in the aisles of their local store or at home through our online tools and services. Providing a Spanish language option on Lowes.com is a natural next step as our website develops to provide improved customer service.”
Gihad Jawhar, Lowe’s vice president of Lowes.com
Not to be limited to just online retail, the LowesCreativeIdeas.com website also launched in Spanish today. Customers can access the Spanish language content by visiting www.LowesCreativeIdeas.com/espanol. Lowe’s Creative Ideas is an online resource for providing creative projects and ideas to consumers and DIY hobbyists who can then shop at Lowe’s for all their supplies. Ideas Creativas de Lowe’s will also be launching in print format this September in collaboration with Siempre Mujer magazine, followed by a Holiday 2011 edition.
For more information, visit Lowes.com.
