Some matches are made in heaven, and when we heard that Robert Bosch Power Tool Corp. and Simpson Strong-Tie Co. signed an agreement to jointly pursue sales, marketing and product development opportunities in the concrete construction market – that got our attention. According to a joint announcement, the two companies are looking to bring to market a complete Bosch/Simpson Strong-Tie installation system. This will include adhesive and mechanical anchors, demolition and rotary hammers, and accessories.
The new venture will also provide joint jobsite training to installers and offer distribution partners a variety of sales and marketing benefits, giving them access to the broadest commercial and residential product portfolio in the concrete construction industry.
“The alliance between our two companies will give our distribution partners a better way to compete against direct sellers. By combining Bosch’s expertise in power tools and accessory systems with the Simpson Strong-Tie focus on providing specified, value-engineered anchoring solutions, we can drive quality business to our partners and provide customers with even better solutions.”
– Terry Kingsfather, president, Simpson Strong-Tie
It doesn’t take much imagination to see how advantageous these types of alliances can be to both companies, and we have seen several similar situations involving mergers, acquisitions, and joint ventures in an effort to expand sales and tackle larger or more broad market segments. We expect to see a pretty successful result with respect to this particular union.
