Has Twitter Been Taken Over By Spam Marketers?
Change is hard. Typically, change is thought of as initially “bad” by most people who are not used to the rapid flow of technological advances that seem to move at the speed of light. So a year ago it was with a great open mind that I settled into a pursuit of exactly how to best use Twitter to my advantage. Social marketing is, after all, the new buzzword, and why not jump in with both feet, get a little dirty, and experience the power of social media? Well, for one, Twitter seems to work well for manual follow-based networks where you know everyone you want to hear from. As a keyword-based search tool, however, it’s a nightmare.